Three of his self-help-ish books- Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty-have been on the New York Times bestseller list. He’s quite the mensch, with six TED talks having racked up over 10 million views. His research looks at the irrational choices we make every day, over and over, and why.īut don’t worry, he doesn’t just want to criticize. So you think you’re generally rational-a great weigher of options?īehavioral economist Dan Ariely would beg to differ.Īriely thinks we’re all pliable to suggestion, filled with delusions about our mental autonomy and prone to flimsy self-justification.
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